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Biofortification and Consumer Acceptance (WP4) addresses the key public health challenges of micronutrient deficiency through the application of state of the art methods of biofortification, enhancing the nutritional value of foods that are already part of established UK diets.
Dates: July 2022 to December 2025
Research Questions
Can the nutrient quality of the UK diet be improved by biofortification of vegetables? Understanding crop nutrient enhancement, demand and acceptance.
Academic Team
Lead:
Samantha Caton
Senior Lecturer in the School of Health and Related Research (Public Health) at the University of Sheffield.
Working with:
Duncan Cameron
Professor of Environmental Sustainability, University of Manchester.
Peter Jackson
Professor of Human Geography at the University of Sheffield and co-Director of the University’s flagship Institute for Sustainable Food.
Alan Mackie
Professor of Colloidal Chemistry in the School of Food and Nutrition at the University of Leeds.
Stephen Rolfe
Professor of Plant Science in the School of Biosciences, University of Sheffield.
Bhavani Shankar
Professorial Research Fellow in Food and Health within the Department of Geography at the University of Sheffield.
Jurriaan Ton
Professor of Plant Environmental Signalling in the Department of Animal and Plant Sciences at the University of Sheffield.